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"OMG! I got 25+ potential leads in just 20 minutes!🎉"
Sarah Gardner
"OMG! I got 25+ potential leads in just 20 minutes!🎉" - Sarah Gardner
June 16-20 @ Noon CT |
Think this isn’t possible for you?
Meet Sarah Gardner
From Total Newbie to Booked & Busy 🧡
Sarah was barely a year into her
business when she joined our 5-day
Client Scavenger Hunt.
But Sarah isn't the only one seeing jaw-dropping results...
The reality: Even successful photographers need a marketing refresh
You're booking clients and creating beautiful images, but when was the last time you updated your marketing?
Between client sessions, endless editing, and running your business, marketing often falls to the bottom of the list.
But spring's biggest opportunities are coming – and they'll go to photographers whose marketing is as polished as their social feed.
Meet Photographers Who Filled Their Calendars…After Our
5-Day Client Scavenger Hunt
You Could Be Next!
The Truth About Summer Photography Nobody's Telling You 👀
Our students made made $10.3 million in 2024]
While most photographers earn less than minimum wage and take summers off...
The average portrait photographer's making just $32,000 yearly (yikes!)
The average portrait photographer's making just $32,000 yearly (yikes!)
78% of photographers see a dramatic drop in bookings from June-August (but not you!)
78% of photographers see a dramatic drop in bookings from June-August (but not you!)
Our photographers are booking RECORD sessions this summer! 🔥
Our
photogra
-phers are
booking
RECORD
sessions
this
summer! 🔥
Dude! Don't hit pause on your momentum when you're on a winning streak!
Dude! Don't hit
pause on your
momentum
when you're on
winning streak!
Spot Yourself Above?
Pssst….We can help !
5 Summer Photography Myths That Are Keeping You BROKE (Let's Squash 'Em!) 👊
MYTH #1: "Everyone's on vacation in summer"
REALITY: Fewer than half of Americans (46 %) plan to travel for a summer vacation this year. That means 54% will be home.
Source: Bankrate’s 2025 Summer Travel Survey
MYTH #2: "It's too hot to do outdoor sessions"
REALITY: Summer gives you that magical golden hour lighting that lasts longer than any other season - hello, dreamy portraits!
MYTH #3: "Families are too busy with kids"
REALITY: With school out, families actually have MORE flexibility for daytime sessions. The next time you’ll get families together? The Holidays - almost 6 months later. Why wait?
MYTH #4: "I should pause my business to be with my kids"
REALITY: You don't have to choose. You can make money this summer AND spend time with the kids! #FamilyFirst
MYTH #5: "I'll just restart in the Fall"
REALITY: While you're waiting, your competition will be building momentum all summer long. Starting September at zero bookings puts you at a serious disadvantage that can affect your income for months to come.
For 1 Hour Every Day. Just 5 Days.
How to Get Clients When You Have a Ton of Competition
Why your Marketing Isn’t Working
17 Clients Who Could Hire you Today
3-Step Formula That Inspires Clients to Invest More
From Behind the Bar to Behind the Lens: How this ex-Bartender made $14,726 in her photography business
HERE’S HOW THE 5-DAY
CLIENT SCAVENGER HUNT WORKS
Enroll in the 5-Day Summer Photography Client Scavenger Hunt Now
Join the Private
Facebook Group
Join Our Daily 1-Hour Live Trainings @ Noon CT
Get Fired Up to Find New Portrait Clients this Summer. Yay!
Wait There's More...
Daily prizes and giveaways from the industry’s top professional lab, WHCC
A step-by-step training workbook to use during the 5-Day Summer Photography Client Scavenger Hunt
Access to the private Facebook group where you’ll turn in homework for prizes (Yetis, swag and more)
“Is that it?”
Heck No!
Every day you’ll hear from one successful student who is crushing it in their photography business.
They’ll not only serve as (much-needed) Moments of Inspiration, but they’ll share about
Their photography business
Their niche
Their average orders
Their clients (and sometimes how they got ‘em)
Questions You Might Be Asking Yourself Right Now... 🤔
I'm working hard but still struggling to fill my calendar. Will this really work for me?
OMIGosh, yes! You'll know exactly what to do this summer to get more portrait photography clients. We've had several participants who've gotten clients DURING our 5-day (FREE) training. Imperfect action beats perfect inaction every time!
I've invested in gear and training, but marketing feels overwhelming. Is this something I can actually implement?
Each day, you'll do ONE simple task that takes a few minutes to implement. These easy steps will put you on a winning streak so you can fill your summer calendar like thousands of our students. If they can do it, you totally can too!
There are so many photographers in my area. How will this help me stand out?
Many photographers shut down June-August thinking clients are away. Not true! Summer is perfect for booking—great light, outdoor spots and families ready for portraits. While they're taking time off, you'll be thriving with our strategies!
I'm not naturally good at talking to people. Will this work for someone who feels awkward?
Dude! Our strategies work whether you're an introvert or an extrovert. We'll show you how to connect with clients in ways that feel totally natural to YOU.
I've tried free trainings before that were just sales pitches. Is this actually valuable?
Our free challenges have generated over 3,000 5-star reviews because our stuff WORKS! Attendees have walked away with leads DMing them, clients booked, and invoices paid. We're committed to your success from day one!
Introducing:
Four 15-minute tune-ups that busy, working photographers can actually fit into their schedule.
No marketing overhauls.
No major time commitments.
Just four quick fixes to make your successful photography business
shine when spring clients are looking for a photographer.
Delivered
to your inbox
Don't let newer photographers with more time for marketing steal your spring clients.
SIGNUP TO GET THE FIRST MARKETING TASK IN YOUR INBOX NOW!
Taught By Sarah Petty,
27-year Industry Veteran & Founder
Of Photography Business Institute
The Photography Business Institute provides online coaching and mentorship to people pursuing photography business and was founded by Sarah Petty, New York Times Best Selling author. Sarah has run a successful portrait photography business for over 27 years and now she helps other photographers do the same.
What Makes Us Different?
We believe you shouldn’t have to choose between family or business. That your family shouldn’t have to suffer as you purse your passion as a photography business owner. You can do both well. Our members learn how to balance their growing photography business while keeping family first.
When your business is thriving, your opportunity to make an impact in your community grows exponentially. That’s why giving back is central to our values. We empower our members to lift their communities through their talents as they grow their photography businesses. As a united effort, our members have funded important causes, including over $100,000 raised for Operation Underground Railroad, $50,000 for Operation Smile and $20,000 for the Jed Foundation. Collectively our Peak Performance Coaching members have donated over $110,000 to animal specific charities in their communities in 2023 & 2024.
By fostering social responsibility and showing how small actions can collectively make a difference, we honor our commitment to bettering lives through photography. Our members carry this spirit of service wherever their journeys lead.
In most courses and programs, you’re thrown into the deep end to figure things out on your own. But we do things differently here. At the Photography Business Institute, you will be coached by our team of seasoned photography business owners in a safe, online space for open learning and growth. Our unique framework of learning, implementation and constructive coaching and feedback in a dedicated online community is why our members experience greater success. From the mindset to the skillset needed to run a profitable photography business, the ongoing mentorship and feedback you receive will keep your momentum building so you don’t have to get a job working for someone else.